Challenge
The business sold and installed air conditioners in Minsk, but had no shop that could carry the sale: catalog, filters, selection, install, cart, and a manager who actually gets the lead.
HVAC / e-commerce · 2025
Breeze — AC e-commerce from scratch
Breeze
What’s included
We built breeze.by from scratch on Next.js: catalog, search, AC picker, install/installment pages, cart, CRM/sales loop, SEO and ads. Standard commerce stack — catalog + lead + follow-up — done as a real storefront, not a landing with a phone.
Outcome
Live shop at www.breeze.by: catalog, selection, install from 450 BYN, cart, contacts. Traffic and inquiries wired into CRM and ads.
Challenge
HVAC in Belarus is a “call the brigade” market. The site has to do the first 80% of the sale: model, area, install price, delivery — then hand a warm card to sales.
Review
- Queries: buy AC Minsk, wall split, inverter, install, installment
- What must sit on the first screen: catalog, phone, cart, search
- Which fields CRM needs: model, area, source, callback slot
Plan
- Hero: buy with install in Minsk + catalog / call
- Trust: equipment warranty + install warranty, brand blocks (Gree, Electrolux)
- One loop: site → CRM → follow-up → ads retargeting
- SEO on commercial pages, ads on high-intent queries
Ease of use
- Catalog button, search, picker, install, installment, contacts
- Wishlist / compare / cart — shopper habits, not a form-only site
- Install and delivery explained before checkout
Look & feel
- Photo hero of a real indoor unit, dark overlay, white CTA
- Blue as the only action color in header and cart
Build
- Next.js App Router storefront
- Catalog, filters, product cards, cart
- Selection / installment / install service pages
- CRM integrations, analytics, SEO, paid ads setup
Technologies
- Next.js
- CRM
- SEO
- Ads