Challenge
The old shop (beSeller CMS) looked cheap and sold badly: weak hero, cluttered catalog, no trust, no clear “pick an AC”, leads died in the form. Same market as Breeze — worse storefront.
HVAC / e-commerce · 2026
Homeclimate — shop refinement
Homeclimate
What’s included
We didn’t throw away the CMS. We rebuilt the selling layer: hero, categories, product cards, install block, sticky call, comparison/cart, SEO and ads — and wired the sales loop so inquiries reach CRM.
Outcome
Live refined shop at homeclimate.by: clear offer (install + up to 7 years warranty), popular sections, product grid, callback. Still beSeller under the hood — the storefront is no longer the bottleneck.
Challenge
Refinement, not a vanity rewrite. Keep catalog data and checkout, replace everything the customer actually sees and the manager actually receives.
Review
- What failed: hierarchy, photos, CTA, mobile, trust line
- What to keep: SKUs, prices, cart, CMS admin
- Where ads would bounce if the landing stayed ugly
Plan
- Lead with proof (250+ installs) and a single CTA: pick an AC
- Popular sections as the catalog front door
- Sticky call + order-a-call — HVAC buyers still phone
- SEO/ads only after the page can convert
Ease of use
- Hero: sale + on-time install + warranty up to 7 years
- Category cards instead of an endless SKU dump above the fold
- Install prices visible (from 450 BYN) next to products
Look & feel
- Teal as brand, rounded cards, real interior photography
- Less chrome, more product — compared with the old layout
Build
- Theme/layout overhaul on beSeller.by
- Category and product card templates
- Callback / phone / compare / cart UX
- CRM handoff, analytics, SEO and ads
Technologies
- beSeller
- CRM
- SEO
- Ads